AT&T It Can Wait

Distracted driving results in 1,000 accidents and 9 deaths every day. As a mobility and entertainment provider, as well as a responsible corporate steward, AT&T made it a corporate mission to help provide awareness to this societal issue and combat distracted driving.

The results:
• 2% organic social share rate
• 6.4% repledge rate
• 71 million consumers reached through co-marketing partnerships