AT&T Business Fiber

Upload speeds, download speeds and price. All three of equal importance to the client, and the audience. We developed a creative strategy for this pitch based on the idea that Fiber was the fast, reliable Internet connection companies needed to keep the day-to-day running smoothly — which helped strengthen their customer relationships — and keep their doors open.


The results:
We won the business, and started creating a multi-faceted, multi-channel campaign, touting all three that featured competitive language and specials offers, plus drove higher product awareness and response rates.