Sparkling Ice Spiked

Hawkeye was tasked with creating the 2021 seasonal look for their recently launched product, Sparkling Ice Spiked. Hawkeye would present ad-cepts, and the chosen ad-cept would then be applied by Sparkling Ice’s internal design team throughout their 2021 campaign.

Multiple creatives throughout the agency were asked to contribute, and from a large contingent of designs, my layout was chosen by the client. The look combines warm summer colors, the familiar condensation on a can, and the can itself as hero.

The results:
A brand guide was created, and the design was utilized throughout the 2021 campaign for point of sale, out of home, sponsorships and more.